What is Twitch streaming service?
Content marketing online platform - target group of young adults
What is Twitch streaming service? In short, Twitch.tv is a website where you can watch content posted by others. Usually, this content is a live broadcast, unlike, for example, on YouTube, where you watch pre-made videos. Although Twitch started with gaming content, it nowadays encompasses everything else, for instance, crafts, music, and cooking.
The main target group is young adult men
As a marketing target group, young adult men are a challenging but essential segment to reach. They are a large group of consumers who are likely to try new products and services. Twitch is the right platform to produce content marketing for this target group. The marketing here is interesting, presented in the right contents, well targeted, and highlights the brand in a positive light.
As a target group, they are aged 18-35, have already graduated from school and have probably started a working career or studying. They also often have a regular source of income and have significant capital to spend on their own enjoyment. They are likely to be interested in sports, games, technology, music and entertainment.
Young adult men are often active on social media and have a high level of smartphone use. They are likely to be sensitive to trends and new products, as they are appreciative of brands and social networks.
What is Twitch streaming service?
Twitch stream
Twitch is an online video and livestream service that has especially and originally grown as a platform for fans of games and esports. With the service, you can follow live broadcasts in real time (unlike YouTube, which mainly focuses on pre-made videos) and participate in an interactive conversation with the broadcasters. Twitch offers the opportunity to watch broadcasts of popular games and esports matches, as well as create your own broadcasts and grow your own audience. Nowadays, you don't necessarily even need a computer, but a mobile phone or game console is enough to join in- and of course an internet connection.
Twitch Finland
In Finland, Twitch users are an active and growing group who consume Twitch content by watching game broadcasts, participating in esport events, and uploading their own material. Finnish streamers offer a variety of content, such as game broadcasts, live-stream games, podcasts and vlogging. Finnish Twitch users make connections and are also active on other discussion forums. Many streamers also have their own Discord server, where they chat outside of broadcasts.
Discord Finland
The Finnish Twitch community is an active and growing group of users who use Twitch by following game broadcasts, participating in esport events and sending their own content. Finnish streamers offer a variety of content, such as game broadcasts, live-stream games, podcasts and vlogging - everything that others also broadcast on Twitch. The Finnish Twitch community is also active on the discussion forum and elsewhere on social media. Many streamers also have their own Discord server, where they chat outside of broadcasts.
