{"id":2265,"date":"2023-03-01T11:19:35","date_gmt":"2023-03-01T11:19:35","guid":{"rendered":"https:\/\/striimaaja.fi\/?p=2265"},"modified":"2023-03-03T08:24:52","modified_gmt":"2023-03-03T08:24:52","slug":"huomisen-markkinointi-twitchissa-uuden-markkinointialustan-nousu","status":"publish","type":"post","link":"https:\/\/striimaaja.fi\/en\/blog\/tomorrows-marketing-the-rise-of-a-new-merkting-platform\/","title":{"rendered":"Tomorrow\u2019s marketing: the rise of a new platform"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2265\" class=\"elementor elementor-2265\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a975f4b elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2a975f4b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-fan&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 283.5 19.6\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 18.8 141.8 4.1 283.5 18.8 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 12.6 141.8 4 283.5 12.6 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 6.4 141.8 4 283.5 6.4 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L0 1.2 141.8 4 283.5 1.2 283.5 0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69d294bb\" data-id=\"69d294bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c2f6d62 elementor-widget elementor-widget-heading\" data-id=\"7c2f6d62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Tomorrow\u2019s marketing - The rise of a new marketing platform<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49318a8d elementor-widget elementor-widget-heading\" data-id=\"49318a8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Twitch vastaan Youtube ja TikTok<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aab4b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"7aab4b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c03933\" data-id=\"9c03933\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8901f4e elementor-widget elementor-widget-spacer\" data-id=\"8901f4e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a359c75 elementor-widget elementor-widget-heading\" data-id=\"a359c75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A shifting landscape<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b56db31 elementor-widget elementor-widget-text-editor\" data-id=\"b56db31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Tomorrow's marketing in Twitch - The rise of a new marketing platform. The once-upon-a-time audience of the traditional channels which used to deliver brand\u2019s exposure (i.e. TV, radio, newspapers), is fragmenting out of reach and looking at new, exciting sources of entertainment. The Cookies that helped companies to find and target pertinent segments for their advertisement in the last decades are about to be discarded (estimation in 2024).<\/p>\n<p>How will enterprises connect with their respective user-groups?<\/p>\n<p>Enter Twitch, a new, intelligent way to produce and share content based on a plethora of thematic. Made by users, for users, this rapidly growing community is taking hold of both general public and disruptive companies\u2019 attention (buyers and sellers), and nestling as a fresh, safe meeting and interacting point amidst the seas of supply and demand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f02703 elementor-widget elementor-widget-heading\" data-id=\"9f02703\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">But why Twitch, and not YouTube, TikTok, or some other media?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2c721 elementor-widget elementor-widget-text-editor\" data-id=\"ce2c721\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The die is cast. Since the onset of new trends, Twitch proved itself to be one of the fastest growing platforms in recent human memory. More so, in several European countries it has already surpassed the competition, taking the lead as a favourite medium to share and engage in contents, interactively and in real time.<\/p><p>Maybe the secret of Twitch\u2019s success lies in its intrinsic capability of capturing and activating its users like an addictive mix between Netflix and Instagram, or maybe those streamers really know how to connect with their audience and have their followers care and commit to them. While the reasons may be many, the outcome is one and tangible: they love it!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8087043 elementor-widget elementor-widget-heading\" data-id=\"8087043\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Targeting the pertinent segments of a supportive audience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1cc1e6 elementor-widget elementor-widget-text-editor\" data-id=\"a1cc1e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From a business perspective, the appeal of a channel-based user categorization is simple: share your solutions directly with your preferred user-base via content relevant to the channel (and therefore its user-segments) selected. Furthermore, the ability to bridge the gap with an ideal clientele ensures that your message won\u2019t fall on deaf ears, and that\u2019s more ROI and impact for your allotted budget. Cherry on the cake, community-based marketing offers plenty of added value. For instance, a caring and supportive audience will do its best to empower their preferred channels along with its sponsors, this may manifest via self-activation, brand loyalty, a rating increase, word of mouth, and more. Pound by pound, it\u2019s more bang for your bucks. What\u2019s not to like?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a6c6c elementor-widget elementor-widget-heading\" data-id=\"69a6c6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The many benefits of hiring a specialist<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91691a1 elementor-widget elementor-widget-text-editor\" data-id=\"91691a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once realised the potential and future-proof qualities of a marketing campaign on Twitch, you may be wondering what could be the first step to move into this direction. This is where I talk about us. At Grail, we offer tools to plan, implement, and execute successful marketing campaigns, as well as gather intel about their targeted audience. We provide a range of solutions suited to fit an array of purposes and scopes, all presented with useful insight and transparency: you only pay for what is delivered, and we only deliver where it matters. Allow us to help your company grow by either contacting us via email or booking a quick appointment. State your needs, and we\u2019ll take it from there together.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bf9cba elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2bf9cba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4a726f\" data-id=\"d4a726f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0799ddb elementor-button-info elementor-align-left elementor-widget elementor-widget-button\" data-id=\"0799ddb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs elementor-animation-grow\" href=\"https:\/\/striimaaja.fi\/en\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to blogs<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f28f070 elementor-widget elementor-widget-spacer\" data-id=\"f28f070\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60c9c07d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"60c9c07d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5346b989\" data-id=\"5346b989\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-623ccd28 elementor-widget elementor-widget-heading\" data-id=\"623ccd28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\"><b>Are you interested?<\/b> Leave your contact information and we'll get your Twitch marketing up and running.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7c482918\" data-id=\"7c482918\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10fcb24f elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"10fcb24f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/striimaaja.fi\/en\/offer-request\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEAVE YOUR CONTACT HERE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa9f1b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"fa9f1b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82b1d4a\" data-id=\"82b1d4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38c17e8 elementor-widget elementor-widget-spacer\" data-id=\"38c17e8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Huomisen markkinointi Twitchiss\u00e4 \u2013 Uuden Markkinointialustan Nousu Twitch vastaan Youtube ja TikTok Vaihtuva maisema Huomisen markkinointi Twitchiss\u00e4 &#8211; Uuden markkinointialustan nousu. Perinteisten kanavien (esim. TV, radio, sanomalehdet) yleis\u00f6 on pirstoutunut ulottumattomiin ja etsii uusia, j\u00e4nnitt\u00e4vi\u00e4 viihteen l\u00e4hteit\u00e4. Ev\u00e4steet, jotka auttoivat yrityksi\u00e4 l\u00f6yt\u00e4m\u00e4\u00e4n ja kohdistamaan mainoksillaan viime vuosikymmenin\u00e4 osuvia segmenttej\u00e4, hyl\u00e4t\u00e4\u00e4n (arvio vuonna 2024). Miten yritykset [&hellip;]<\/p>","protected":false},"author":2,"featured_media":2250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[8,18,9,21],"class_list":["post-2265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-markkinointi","tag-tiktok","tag-twitch","tag-youtube","entry","has-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/striimaaja.fi\/en\/wp-json\/wp\/v2\/posts\/2265"}],"collection":[{"href":"https:\/\/striimaaja.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/striimaaja.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/striimaaja.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/striimaaja.fi\/en\/wp-json\/wp\/v2\/comments?post=2265"}],"version-history":[{"count":6,"href":"https:\/\/striimaaja.fi\/en\/wp-json\/wp\/v2\/posts\/2265\/revisions"}],"predecessor-version":[{"id":2275,"href":"https:\/\/striimaaja.fi\/en\/wp-json\/wp\/v2\/posts\/2265\/revisions\/2275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/striimaaja.fi\/en\/wp-json\/wp\/v2\/media\/2250"}],"wp:attachment":[{"href":"https:\/\/striimaaja.fi\/en\/wp-json\/wp\/v2\/media?parent=2265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/striimaaja.fi\/en\/wp-json\/wp\/v2\/categories?post=2265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/striimaaja.fi\/en\/wp-json\/wp\/v2\/tags?post=2265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}