3 Ways How To Use Twitch Marketing To Grow Your Business

Get the most out of Twitch marketing

In the article I will share 3 ways how to use Twitch marketing to grow your business in different ways. Twitch is a fast-growing streaming service that has become one of the most important marketing platforms in 2023. Twitch users are highly engaged and spend a lot of time on the service, averaging 95 minutes per day, which offers businesses a unique opportunity to reach their target audience there.

Twitch marketing is still relatively new to many companies, but it can be a very effective way to grow your business and reach new customers. When you use Twitch marketing correctly, you can gain an edge over the competition and gain visibility for your business, which will help you to grow quickly.

Using Twitch for marketing isn't just about buying ads. You need to know your target audience and find ways to engage them. Twitch is a social platform aimed primarily at gamers, although other categories are growing there all the time. In addition to providing some interesting and engaging content, you also need to understand how Twitch works and what kind of opportunities it offers.

To get the best results, it's important to understand Twitch's unique feature, which is live streaming. Live streaming enables interaction between viewers and the streamer in real time. Twitch is like live TV, where the viewer can influence the content by talking to the streamer. In fact, many viewers use Twitch the same way older generations use TV or radio. It's always active because there's always something interesting to watch.

If you want to use Twitch marketing to grow your business, you should also actively follow the development of Twitch and keep up to date with new marketing opportunities on the platform. You can also take advantage of Twitch marketing services, such as Striimaaja.fi, which help you achieve better visibility on Twitch and reach your target audience.

The following are different marketing methods, how Twitch marketing can help your company or brand grow a potential customer base.

Striimaajan Twitch-kampanjoiden katsojaprofiili pieni

3 ways to market on Twitch

1. Get involved in the Twitch community

Twitch has several different campaign types that can help your business reach your target audience. One of these is participation itself. Twitch's community is very active and worth participating in. Participating in the community means, for example, creating content, commenting and following channels and conversations. In order for your business to succeed in reaching its own audience on Twitch, it is important to respond to comments and maintain a dialogue with the community. This is how you strengthen community engagement and create loyal customers. Your plan can be, for example, the following:

  1. Create your own Twitch channel: Start by creating your own Twitch channel that is easy to identify and branded with your business. 
  2. Provide quality content on your new channel: When the content is quality and engaging, Twitch users will come back to your channel again and again. For example, you can share product presentations, offer live streams of events, or chat with customers in Twitch chat.
  3. Provide quality content on your new channel: When the content is quality and engaging, Twitch users will come back to your channel again and again. For example, you can share product presentations, offer live streams of events, or chat with customers in Twitch chat. 
  4. Measure your success: Track the growth of your Twitch channel and see how many new followers and customers you've gotten with Twitch marketing.

2. Platform advertising on Twitch

One of the campaign types is sponsored content, i.e. an ad that is shown during live streaming on targeted channels. This type of campaign is effective because it reaches a direct audience that is already interested in the content. However, advertising is expensive and you are not promised a certain amount of visibility. In addition, the content producer has nothing to say about the content of the ad, and therefore cannot influence which product or service is advertised. Some content providers also turn off the display of ads.

3. Content marketing in the streaming service

The third effective campaign type is influencer marketing, i.e. content marketing in this case. This means that the company partners with a popular Twitch streamer (or streamers) who promotes the company's product or service on their stream. In this way, the company can reach new potential customers who are already interested in the streamer's content. In addition, the content producer knows his own audience and can confidently promote a product or service that he himself enjoys. However, this can be a time-consuming process if you don't know Twitch's market or content beforehand. This is where we can help. Customer stories – Striimaaja.fi/en also give a good picture of what kind of companies content marketing can benefit from.

Plan the marketing content strategy according to your needs and target group

Once you have identified your target audience, and you have chosen your own marketing method on Twitch, you can start Twitch marketing. Whatever your choice, be sure to plan your content strategy carefully. It is important that the content strategy is designed to suit the target audience. When planning, you should take into account what kind of content the target audience likes and what kind of content supports the company's goals. For example, if a company wants to increase awareness of its product, it should focus on product presentation and use. On the other hand, if the goal is to sell the product, the content should be more sales-oriented.

Track and analyze results

When the campaign is running, its results should be monitored and analyzed. This will help you understand what works and what doesn't. With the help of monitoring and analysis, the effectiveness of the campaign can be improved and better results can be achieved, at the latest in the next campaign. If it seems that the goals will not be realized, in the best case, there will be time to make changes even during the campaign.


In summary, we can say that Twitch marketing offers your company the opportunity to reach new customers and grow your business. By understanding the needs of your target audience, you can tailor your marketing communications to match their preferences, improving your chances of reaching and engaging them on Twitch. Successful Twitch marketing requires:

  1. decide what you want to achieve with the campaign
  2. understanding of your targeted audience
  3. understanding of the platform used
  4. current content, like all social media platforms
  5. monitoring during the campaign and especially analysis after the campaign

Striimaaja.fi's experts are always ready to help you achieve success on Twitch.

Are you interested? Leave your contact information and we'll get your Twitch marketing up and running.